Top 10 Saree Brands in India That Celebrate Handcrafted Heritage and Modern Grace
Top 10 Saree Brands in India That Celebrate Handcrafted Heritage and Modern Grace
If Indian women are famous for doing one thing, it is taking a tradition and turning it into a trend. Sarees have always been part of our narratives and handed down from mothers to daughters for all these years, reinvented each decade, and now worn with cool sneakers, belts, or even messy buns! Handloom isn’t old-fashioned anymore; it’s proudly mainstream. And behind that shift are brands that understand what today’s women actually want: authenticity that still feels fresh.
Here is a list of the top 10 saree brands in India that are keeping India’s handcrafted tradition alive while marrying it both practically and creatively to modern sensibility. These labels are not just selling fabric; they are preserving stories, techniques, and communities, while doing so stylishly.
1. Sootkari
Sootkari has quietly earned a place as one of those brands that, once you have discovered, you will return to the style over and over again. It is where handloom meets heart. There is something unique about each saree; it feels like real people, real weavers, real designers, are all involved in practising the art of weaving with kinetic love to honour the artistry while maintaining the practicality of a piece. From Dola silks, to munga, to tussar silks, the collection is produced with handling, with methods of production, described here by individual colour or pattern, to the level of craftsmanship involved in embellished techniques of intricate zari or delicate printing.
What makes Sootkari so unique is storytelling. Their pieces don’t raise a pitch and scream for attention, they just breathe energy, craft and charm. They are appropriate for a Diwali dinner, board meeting, or your best friend’s destination wedding. They have casually and free-spiritedly fit in places to just be. When it comes to the best saree brands in India, Sootkari is thoughtful, rooted and refreshingly uncomplicated.
2. Weavekaari
If slow mornings feel like home, if you love cotton curtains and comfy clothes that still look nice, there is really just this easiness and warmth about Weavekaari sarees that you can instantly relate to. They are one of the most well-known saree labels in India, enhancing simplicity without being at all boring. Each of their pieces is soft, airy, and made to be easy and make sense from breakfast to the office to family gatherings. And as great as that is, they also work on creating awareness for sustainability and the livelihood of artisans, elevating traditional weaves to conscious everyday wear.
3. Unnati Silks
Unnati Silks has been around long enough to know what works and what still needs weaving. This local label works directly with India’s weaving clusters, developing a range of ikats, Chanderis, and Bengal cottons with artisans who produce these by hand. This means you get variety, without compromise. They’re not looking for trends, yet somehow the sarees it offers feel relevant. For anyone looking for trustworthy top silk saree brands in India, Unnati is that friend who never lets you down.
4. Chidiyaa
Chidiyaa’s sarees feel like a breath of fresh air, soft, light, and full of life. This brand has become the go-to for people who love wearing hand-block prints and natural dyes but want them in styles that don’t look dated. Each saree feels personal and easy, the kind you’d wear for a morning puja and still keep on through a dinner out. It’s the kind of popular saree brand in India that brings comfort and character together perfectly.
5. The Indian Ethnic Co.
Started by a mother-daughter duo, The Indian Ethnic Co. is proof that passion projects can change how people see tradition. The label reimagines Indian crafts like Ajrakh and Dabu for a generation that scrolls Instagram more than they browse boutiques. What makes it click is how real it feels, the fabrics, the fits, the joyful videos of women dancing in sarees. This brand has made handmade fashionable again, and that’s no small feat.
6. Karomi
Karomi is where textile meets poetry. Working directly with artisans, this Kolkata-based label creates delicate Jamdanis and naturally dyed silks that look like something you’d frame if you weren’t already wearing them. Their colour stories are gentle, and their textures tell you instantly that no machine could ever replicate this work. It’s a quiet, soulful name among the top silk saree brands in India, and once you own one, you’ll know why.
7. Rehwa Society
If authenticity had an address, it would probably be Maheshwar, and that’s where Rehwa Society lives. Founded decades ago to revive Maheshwari weaving, this nonprofit has provided hundreds of local women with a livelihood while preserving one of India’s finest weaving traditions. Their sarees are featherlight, dignified, and full of heritage without feeling museum-like. Every thread carries the pride of a craft that refuses to fade away.
8. iTokri
More than a brand, iTokri feels like a discovery. It’s an online space that brings together artisans, clusters, and cooperatives under one roof, offering handlooms from almost every corner of India. You’ll find printed cottons, regional silks, and limited-edition weaves that never make it to big retail. iTokri stands out among popular saree brands in India because it gives small artisans a stage, and buyers an easy way to support them.
9. Hathkargha
Hathkargha keeps things simple, and that’s its biggest strength. The brand’s collections are subtle and minimal, yet they have a presence that draws you in. Their use of earthy tones, gentle patterns, and unfussy silhouettes makes their sarees feel natural, not performative. It’s for women who love tradition but prefer understatement over sparkle. As the world turns towards mindful buying, Hathkargha is quietly building a loyal base of craft-conscious customers across India.
10. Mavuri Artisan Weaves
Rooted in Andhra Pradesh, Mavuri Artisan Weaves is one of those brands that remind you how regional crafts can feel surprisingly modern. They work with local weavers to create Gadwal, Venkatagiri, and Mangalgiri sarees in softer silks and playful colour combinations. It’s heritage, yes, but not heavy. You can wear their sarees to work, a wedding, or a festive dinner and still feel light. No wonder it’s gaining recognition as one of the top silk saree brands in India right now.
Conclusion
The Indian saree business isn't just existing; it's thriving. These saree labels in India have again made culture feel personal - and that is unique. From Sootkari's painterly stories to Karomi's quiet elegance and Rehwa's social narrative, each company here has a unique story.
If you're someone who wants to feel richly cultural while staying relevant in your wardrobe, start with Sootkari. The handwoven pieces give you that rare balance of feeling the emotion of the piece while respecting it as an expression. The best fashion still comes from where it belongs - the loom, not the runway.
